
- YUME YUME x ADSB Andersson Bell campaign by Sammy Hoever
- YUME YUME x ADSB Andersson Bell campaign by Sammy Hoever
Get ready to saddle up in style, Dutch footwear alchemists YUME YUME and boundary-breaking Korean label ADSB Andersson Bell dropped a capsule collection that redefines what it means to walk the line between modern design and Western cool.
At first glance, these two brands might seem worlds apart — YUME YUME, known for their exaggerated silhouettes and sculptural minimalism, and Andersson Bell, celebrated for their eclectic aesthetic rooted in cultural fusion. But together? Magic. “Collaborating with YUME YUME has been an inspiring journey of artistic exchange. Together, we’ve merged our unique identities to reimagine what footwear can be — experimental, sculptural, and emotionally resonant,” says Andersson Bell. “This collection reflects a shared vision of future-forward design grounded in storytelling and cultural depth.”
- YUME YUME x ADSB Andersson Bell campaign by Sammy Hoever
This capsule features three standout styles, each an ode to innovation and a playful remix of Western tropes. The Tyre Slide gets remixed with its chunky platform sole and beveled edges. It’s paired with voluminous straps braided with custom laces a highlight of Andersson Bell’s contemporary eye. It’s casual, cool, and unapologetically bold.
- YUME YUME x ADSB Andersson Bell Tyre Slide
The Fisherman Boot Low Western wear, but make it fashion. Intricate hand-stitched patchwork meets circular side ornaments reminiscent of vintage badges. It’s rugged, it’s refined, and it’s dripping with artisanal detail.
- YUME YUME x ADSB Andersson Bell Fisherman Boot Low black
- YUME YUME x ADSB Andersson Bell Fisherman Boot Low brown
The Camp Shoe Mid Inspired by saddle decorations, this design features textured ropes, a sleek D-ring, and an upper that blends matte minimalism with futuristic flair. It’s understated with just the right amount of yeehaw.
- YUME YUME x ADSB Andersson Bell Camp Shoe Mid
The campaign, visualized by 3D artist Sammy Hoever, turns the desert into a digital dreamworld. Think: alien-like models strolling through stark, sun-scorched landscapes, surrounded by modern abstract shapes and atmospheric tension. The imagery is eerie, elegant, and completely otherworldly — a perfect reflection of the collection’s futuristic soul.
- YUME YUME x ADSB Andersson Bell campaign by Sammy Hoever
- YUME YUME x ADSB Andersson Bell campaign by Sammy Hoever
- YUME YUME x ADSB Andersson Bell campaign by Sammy Hoever
- YUME YUME x ADSB Andersson Bell campaign by Sammy Hoever
- YUME YUME x ADSB Andersson Bell campaign by Sammy Hoever
- YUME YUME x ADSB Andersson Bell campaign by Sammy Hoever
YUME YUME x ADSB Andersson Bell isn’t just footwear. It’s a visual statement, a cultural collision, and a reimagining of what the future of fashion looks like — one step at a time. Ready to walk wild?