Ukrainian-born and LA-based Couture designer Lessja Verlingeri set out to create a unique project in support of Ukraine. In collaboration with her Creative Director, Jenny Williams, Art Director Ricci Williams, OWOW Agency and Marketing agency Chest of Wonders. Starting with a groundbreaking piece of digital art, the team collaborated with digital artist Oliver Latta, Vol-umetric studio DNEand Real Motion, with a performance by Ukrainian artist Tina Karol.
The dress is digitally embroidered with words of love and hope that loosely map the borders of Ukraine. Lever Couture and the creative team have recreated the digital dress in physical form. Anyone with access to a digital device can upload their own love letters to be woven into a hand-crafted Couture dress. The dress will continue to grow with love over time. Long-standing supporters of Lever Couture have united to support the designer and the team in starting this project, including Milla Jovovich, Kesha, Krysten Ritter, Banks, Nicola Formichetti, Rina Sawayama, Vera Farmiga. Both the digital artwork and physical dress will be donated back to the people of Ukraine and auctioned for humanitarian efforts. 100% of all donations raised will be donated to the Zelenska Foundation.
To find out more about the project visit: https://www.lettersoflove.org.ua/en/