EGONLAB FALL/WINTER 24 “ONLY LOVERS LEFT ALIVE”

The ONLY LOVERS LEFT ALIVE collection is a manifesto on the power of the body, both physically and psychic, to regenerate from traumas. It serves as a satire of a modern world where the normalization of our existence thrusts us into the eye of the storm. A true cry of hope, where each piece has been conceived and designed to embody the rebirth of an entire generation.
 
Battered, exposed, the body has become the tool of representation for the new generation, an aesthetic accelerated by the pressure of the screen. In a highly personal exploration, our ninth collection takes shape around the obsessive sublimation of bodies and their overexposure.
 
At the dawn of adolescence and the age of possibilities, we want to raise awareness about the contemporary pressure of appearance and the constant pursuit of imposed perfection. Filtered smiles, transformed bodies – these are tools for a world that judges and validates us. We denounce this injunction that wounds everybody and provide the weapons to resist.
 
With an iconoclastic soul, each piece illustrates the obsession with bodily change, accelerated by the prism of social networks. A tailored urban punk spirit in the look and continuous cut fuels our approach for this collection. In this chapter, we crudely reveal the skin, visible lacerations for these invisible wounds. Time and color pass, but the pain remains within us – what can we do but resist?
 
The combinations harmonize the silhouettes like a second skin; they take center stage this season and complement the main pieces of our wardrobe. We protect the bodies that bleed invisibly.
 
Sequins adorn the costumes of light; each piece is conceived in a signature tailoring spirit that plays with forms. Bottoms are loose, tops are fitted – a contrast to show the dysmorphias and heal them. Fringes adorn our leathers that play on the green of hope. Denim is dyed with rust and blue, torn, lacerated. Fragile but beautiful bodies are celebrated, unveiled, sublimated. The diversity of this ultra-visible generation is claimed in the roundness of forms and in attitude.
 
As a nod, the EGONLAB label – 100% HUMAN – reminds us of where we come from. Beyond the body, we take care of the mind. EGONLAB now commits to mental health through a partnership with the organization PSYCOM to raise awareness about the care of the mind. Human before anything else. 

For the FW24 COLLECTION, EGONLAB is proud to champion self-care and advocate for personal protection. Through a strategic partnership with UGG and their groundbreaking UGGextreme™ line, EGONLAB elevates this commitment to unprecedented levels, pushing beyond traditional boundaries. The collection not only encapsulates the essence of self-care but also artfully integrates cutting-edge elements from the UGGextreme™ line, heightening the physical dimension of the self-protection message.

In this collaboration, the focus was on employing molded leather in tandem with traditional resin, creating a meticulously crafted blend. The choice of molded leather introduces a distinctive touch, infusing the collaborative project with a unique and sophisticated aesthetic. The addition of resin enhances its luminosity and brilliance. This departure from conventional materials underscores the innovative spirit driving the partnership, resulting in a product that seamlessly blends artistry with functionality.