Alexandra Gucci recently opened the doors of her AGCF boutique in Beverly Hills to an ecstatic crowd on Tuesday in order to celebrate the collections latest drop as well as their collaboration with The Mama Bear Effect foundation. A nonprofit organization dedicated to building stronger families and protecting children. Through this important cause, As a means of continuing the brand’s responsibility to enact and inspire positive change, AGCF pledges 20% of all year-round profits to organizations dedicated to protecting young women and children globally.
The union between the AGCF and the foundation was highlighted in an auction of four artists works taking on composite works of the brands hardware incorporating into painting and collage.Artist featured in the auction, included Alex Wasson, Jerri McDorman, Monica Ahanonu, and Shelley Kensler.
AGCF is a heritage brand in the grand tradition of the ancestral context of equestrianism, brings together premium hardware and minimalist style as filtered through Italian craftsmanship. The brand was founded with a deep sense of individualistic style as seen through the nuances of a practical life.